• Custom publishing

• Television advertising

• Public Relations

The Australian Podiatry Association(NSW) is the peak professional association for all NSW and ACT registered podiatrists. Their communication problem comes from a lack of awareness of the profession (no, they’re not children’s doctors) and among Podiatrists regarding the benefits and role of the ApodA. Footprints, the monthly newsletter of the Association, is part of MWC’s custom publishing department. Engaging MWC to publish their newsletter saves the Association time and money that can then be put towards other initiatives that benefit members and the community. MWC also sells advertising in the newsletter, which helps it to become self funding.

Custom publishing means the Association doesn’t have to worry about the hassle of putting the newsletter together every month. Quality and integrity will never be compromised due to a busy office manager having 10 other things on their to-do list, or a graphic designer that can’t understand style doesn’t equal substance. The Association still has full editorial control – we just make each month easier by taking the stress out of the task.