The Australian Divisions of General Practice is the peak national body representing 119 divisions of general practice and their state-based organisations across Australia. The Division has recently been re-branded as the Australian General Practice Network.
MWC has been working with the AGPN in one form or another for over four years. We provide integrated solutions – from traditional advertising through to public relations and sponsorship. Our relationship with the AGPN has seen us produce community service announcements detailing pressing health issues; secure radio, television and press appearances; and engineer partnerships with other health-based organisations that add value for both. Recently we’ve been involved in re-branding and repositioning the AGPN within the health community and to the general public, and the redesign of the AGPN logo.
The AGPN has seen definite benefits in its relationship with us – mostly because we’re always keen to hook them up with new opportunities or beneficial partners. Their communications allows their members to see the AGPN is actively working to make the organisation relevant, credible and visible. The general public recognise the AGPN as the first point of reference in general practice health care.
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